Ralph Case Study | Avatar Media Group

Ralph Plastering CASE STUDY

Ralph Plastering Ltd reached out to us on Instagram in Aug 2022 with the request that they needed

better content on their social media, and for their website; which was due a major revamp.

We first started working with Ralph in Sept 2022 where we began with a x1 single content day shoot to

capture photos, videos, & drone footage to produce a 'Site Update' Marketing Video + plus x4 Instagram Reels.

After the success of our first content day Ralph Plastering Ltd chose to begin a 12-month social media management & content creation contract with us.

Below, you can first see how their social media looked before working with us, as well as an whilst working with us.
And their website before working with us, versus whilst working with us & their website update team.

After this, you can see lots of content from the 12 content day shoots we did with them across the year, with a breakdown of what content we created on each shoot and how this helped their brand.

Social Media Before & After

Before

Dark murky-looking images, poor quality photos, they look like they only work on budget low-end small residential projects with a 2-3 man team (as opposed to a 100+ man team). Angles aren't straight or clear what they are doing/the services they offer. Overall looks like a very small company not working on high-end residential & commercial projects.

After

Clear, quality photos showing the scale of their projects, quality of their work, and they now look like a high-end professional expert in their space. Working on luxury, higher budget projects - as opposed to bottom dollar small village residential houses.

They now look like the big company they are.

Website Before & After Revamp

Ralph Before Website

1/1

Before

After

Ralph After Website 4

1/1

Ralph After Website 3

1/1

Ralph After Website 1

1/1

Ralph After Website 2

1/1

Click Images to View In Large

(All Photography By Us)

View Our Content Days &
Content Together Below

Shoot 1 - First Trial Content Day | Wentworth Estate

For the first project working with Ralph Plastering, we captured this multi-million pound home in Virginia Water on the Wentworth Estate, utilising our drones, ground camera, and gimbal. The aim for this shoot was to produce a 'Landscape Marketing Video' they could feature on the front page of their website, showing the scale and luxury of the projects they work on, as well as what they do, with the video featuring their teams plastering, as well as rendering the outside of this mega mansion.

Alongside producing the main marketing video, we also produced x4 Instagram Reel Edits, for their social media, to help boost the quality of their content from what it was (the Before) to the new (the Current). You can see these reels below:

In addition to the video content, we also captured 'Team-in-Action' Photos for them, and project progress shots with the drone from above. All of this content tied together to give Ralph Plastering Ltd as much useable content as possible across the month, with a posting schedule of every 2-3 days. The additional photos also helped add info, about, and context to their projects and what they do, on their new website:

DJI_0551 v2

1/1

DSC00535 v1

1/1

DJI_0495 v1

1/1

DSC00440 v1

1/1

DSC00532 v1

1/1

DJI_0488 v1 sky replacement

1/1

DSC00507 v1

1/1

DJI_0509 v1 sky replacement

1/1

DJI_0493 v1

1/1

DSC00484 v1

1/1

DJI_0510 v1 sky replacement v2 - without pilot

1/1

DSC00415 v1

1/1

Shoot 2 - Second Content Day | x3 Site Updates

For our second content day with Ralph Plastering, we visited 3 of their underway projects to capture photos, drone videos, and drone photos for their social media content. Below, you can see the 3 sites we visited, and the content created:

Site 1 - Doods Park, Reigate

DJI_0016-HDR v1 sky replacement

1/1

DSC05790 v1

1/1

DSC05640 v1

1/1

DSC05631 v1

1/1

DJI_0083-HDR v2

1/1

DSC05605 v1

1/1

DSC05674 v1

1/1

DSC05531 v1

1/1

Site 2 - Surrey Georgian Build, Reigate

IMG_6318-HDR v1

1/1

DSC05837 v1

1/1

DSC06143 v1

1/1

IMG_6248-HDR v1

1/1

IMG_6293-HDR v1

1/1

IMG_6283-HDR v2

1/1

DSC06050 v1

1/1

DSC05839 v1

1/1

Site 3 - Alma Road, Reigate

IMG_6478-HDR v2

1/1

IMG_6408-HDR v1

1/1

IMG_6443-HDR v2

1/1

IMG_6423-HDR v1

1/1

IMG_6428-HDR v1

1/1

IMG_6328-HDR v3

1/1

IMG_6338-HDR v3

1/1

IMG_6403-HDR v2

1/1

IMG_6363-HDR v1

1/1

Shoot 3 - Team & Office Photos

Shoot 3 saw us visit the Ralph Plastering Ltd's Head Office to capture photos of their fleet for the front page of their website & socials, to show the scale of their team:

DSC02110 v3

1/1

DJI_0134-HDR v1 sky replacement

1/1

DSC02301 v1

1/1

DJI_0154-HDR v1

1/1

DJI_0094-HDR v4

1/1

DSC02267 v1

1/1

DSC02337 v1

1/1

DSC02300 v1

1/1

DSC02351 v1

1/1

DSC02209 v1

1/1

DJI_0016-HDR v2

1/1

DSC02223 v1

1/1

Ralph After Website 4

1/1

Shoot 4 - Camberley Theatre + Updates | x3 Site Updates

For shoot 4, we visited one of Ralph's previously completed projects: The Camberley Theatre in Reigate, where they completed the external wall insulation & render. We wanted to capture this project to show the quality end-result of the project upon completion. We also re-visited the Doods Park project to capture the changes, and the Surrey Georgian Build:

Site 1 - Camberley Theatre

IMG_6073 HDR v1

1/1

IMG_6128 HDR v2

1/1

IMG_5978 HDR v4

1/1

IMG_6133 HDR v1

1/1

IMG_6108 HDR v2

1/1

IMG_6013 HDR v4

1/1

IMG_6138 HDR v2

1/1

Site 2 - Doods Park Visit #2, Reigate

IMG_7334 v2

1/1

DSC00747 v1 (touchup) v2

1/1

IMG_7314 v1 (touchup)

1/1

IMG_7214 v1

1/1

IMG_7369 v1

1/1

IMG_7239 v1

1/1

DSC00717 v1

1/1

IMG_7394 v1

1/1

Site 3 - Surrey Georgian Build Visit #2, Reigate

To replace

1/1

IMG_7439-HDR-Edit (flipped)

1/1

IMG_7469-HDR-Edit

1/1

IMG_7534-HDR

1/1

IMG_7504-HDR

1/1

IMG_7554 v1

1/1

IMG_7559-HDR-Edit

1/1

IMG_7459-HDR

1/1

Shoot 5 - Completed Project | Alma Road, Reigate

Shoot 5 was a completed project photoshoot, capturing the finished project for Ralph Plastering, which showed the end result of their Screeding, Drylining, & Plastering works for their client. Some of the angles below are the same as the angles from the progress updates during 'Shoot 2' - a fantastic way to show before & afters!

IMG_6957-HDR new edit v1

1/1

IMG_6972-HDR new edit v1

1/1

IMG_6612-HDR new edit v1

1/1

IMG_6797-HDR new edit v1

1/1

IMG_6532-HDR new edit v1

1/1

IMG_6987-HDR new edit v1

1/1

IMG_6827-HDR new edit v1

1/1

IMG_6682-HDR new edit v1

1/1

IMG_6697-HDR new edit v1

1/1

IMG_6667-HDR new edit v1

1/1

IMG_6917-HDR new edit v1

1/1

IMG_6662-HDR new edit v1

1/1

IMG_7062-HDR new edit v1

1/1

IMG_6642-HDR new edit v1

1/1

IMG_6747-HDR new edit v1

1/1

IMG_7032-HDR new edit v1

1/1

Shoot 6 - Content Day | x2 Site Updates (Incl. Doods Park)

Shoot 6 saw us visit one of Ralph Plastering Ltd's projects in Kingston Upon Thames, and Reigate, to capture some updated project photos and social media content. This particular shoot tied in a project with one of our other clients on their site: Muskox Construction Ltd (Click here to view their case study):

Site 1 - Kingston Upon Thames

DSC01773-HDR v2

1/1

DSC01678-HDR v2

1/1

DSC01683-HDR v2

1/1

DSC01229 v1

1/1

DJI_0019 v1 sky replacement

1/1

DSC01196 v1

1/1

DSC01688-HDR v2

1/1

DJI_0028 v1 sky replacement

1/1

Site 2 - Doods Park Visit #3, Reigate

DSC06640 v1

1/1

DSC06615 v1

1/1

DSC06630 v1

1/1

DSC06570 v1

1/1

DSC06550 v1

1/1

DSC06760 v1

1/1

DSC06795 v1

1/1

DSC06560 v1

1/1

Shoot 7 - Content Day | x5 Site Updates

For Shoot 7 with Ralph Plastering Ltd we visited 5 of their external render projects - both underway & completed - to capture completed project photos for their website, and additional social media content. We also took drone videos on these sites for this content day, to enable additional content: Instagram & TikTok Reels, to be created. Giving Ralph more marketing options and additional space for brand growth across their socials: