Ralph Case Study | Avatar Media Group

Ralph Plastering CASE STUDY

Ralph Plastering Ltd reached out to us on Instagram in Aug 2022 when they needed

better content on their social media and for their website revamp.

After the success of our first content day with Ralph Plastering they began a 12-month social media management & content creation partnership with us.

Below, you can first see how their social media and website looked before vs after working with us.

Below this, you can see a vast selection of content from our 12 months content day shoots we did across the year, with a breakdown of what content we created on each shoot.

Social Media Before & After

Before

Dark murky-looking images, poor quality photos, they look like they only work on budget low-end small residential projects with a 2-3 man team (as opposed to a 100+ man team). Angles aren't straight or clear what they are doing/the services they offer. Overall looks like a very small company not working on high-end residential & commercial projects.

After

Clear, quality photos showing the scale of their projects, quality of their work, and they now look like a high-end professional expert in their space. Working on luxury, higher budget projects - as opposed to bottom dollar small village residential houses.

They now look like the big company they are.

Website Before & After

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Before

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After

View Our Content Days Together Below

Shoot 1 - First Trial Content Day | Wentworth Estate

The first project working with Ralph Plastering, capturing this multi-million pound home in Virginia Water on the Wentworth Estate. Utilising drones, ground camera, & gimbal, the aim for this shoot was to produce a Landscape Marketing Video they could feature on the front page of their website, showcasing the scale and luxury of the projects they work on with the video featuring their teams plastering, and rendering the outside of this home.

Alongside the main marketing video, we also produced 4 Instagram Reels for their social media, to help boost the quality of their content from what it was (from the 'Before' image above). You can see the reels below:

In addition to the video content, we also captured 'Team-in-Action' Photos and project progress images with the drone from above. All of this content tied together gave Ralph enough content for us to post every 2-3 days. The photos also added context to what they do, on their website. Photos below:

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Shoot 2 - Second Content Day | x3 Site Updates

Our second content day, we visited 3 of their projects currently underway to capture photos, drone videos, and drone photos for their social media content. Below, you can see the 3 sites we visited, and a small selection of content created:

Site 1 - Doods Park, Reigate

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Site 2 - Surrey Georgian Build, Reigate

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Site 3 - Alma Road, Reigate

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Shoot 3 - Team & Office Photos

Shoot 3 saw us visit the Ralph Plastering Ltd's Head Office to capture photos of their fleet for the front page of their website to show the scale of their team:

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Shoot 4 - Camberley Theatre + Others | x3 Site Updates

For shoot 4, we visited one of Ralph's previously completed projects: The Camberley Theatre in Reigate, where they completed the external wall insulation & render. We wanted to capture this project to show the quality end-result of the project upon completion. We also re-visited the Doods Park project to capture the changes, and the Surrey Georgian Build:

Site 1 - Camberley Theatre

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Site 2 - Doods Park Visit #2, Reigate

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Site 3 - Surrey Georgian Build Visit #2, Reigate

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Shoot 5 - Completed Project | Alma Road, Reigate

Shoot 5 captured a completed project which showed the end results of their Screeding, Drylining, & Plastering package. Some of the angles below are the same from the progress updates during Shoot 2 - an additional fantastic way to show before & afters through content on socials.

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Shoot 6 - Content Day | x2 Site Updates

Shoot 6 saw us visit a project in Kingston Upon Thames, along with a previously visited project in Reigate, to capture project progress photos:

Site 1 - Kingston Upon Thames

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Site 2 - Doods Park Visit #3, Reigate

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Shoot 7 - Content Day | x5 Site Updates

For Shoot 7 with Ralph Plastering Ltd we visited 5 of their external render projects - both underway & completed - to capture completed project photos for their website, and additional social media content. We also took drone videos on these sites for this content day, to enable additional content: Instagram & TikTok Reels, to be created. Giving Ralph more marketing options and additional space for brand growth across their socials: